Gambling as a whole is a very lonesome task. Even though you do play with other people, you are often concentrated on the table or the hand that has been dealt to you. There are some interesting aspects of gambling that have shaped lives and it would be interesting to get a deeper insight into it.
Social gaming as a whole is an entirely different thing than that of single player gaming. If we take a look at computer and console games of today, we can see how game developers are aiming for the more social aspect of the game to involve. Multiplayer aspect is a very big selling point of games like Call of Duty and Battlefield II. It is the social part of these games that gamers are going for. Even games that have been known for their single player experience try to incorporate multiplayer in some way or another. This is because we have become more connected than ever, and because sharing content has become a key selling point for many products. But how is this relating to gambling and casinos in general?
How It Relates
Studies show that when someone is subjected to a game, they tend to play a lot longer if they have someone else to play with. The social aspect of gaming in general is something that tends to make us spend more time and money. This is a very important fact for the gambling industry, because profit is their main concern. Why do people spend more when they are around others? Some speculate that it is because of peer pressure. It might sound funny and almost absurd, but peer pressure is a constant in our everyday lives, even when we are adults.
It is in Our Nature
It is in our nature to strive and be like the people around us. For example, if we are with a group of friends that we aspire to be like, and said group is a bit more lenient about spending money, one might spend more than they would usually. It is also in our nature that we want to prove ourselves in front of other people, doing things such as gambling big and acting like we know what we are doing is what we believe will get their approval. Casinos have started promoting social gaming more and more in order to reap the benefits of the social pressure.